| Deuce | |
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Erlichman in late 2010 |
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| Background information | |
| Birth name | Aron Erlichman |
| Also known as | Tha Producer |
| Born | 2nd March |
| Origin | Los Angeles, California |
| Genres | Hip hop, rap rock, crunkcore |
| Occupations | Singer, songwriter, record producer |
| Instruments | Vocals, Bass, Guitar, Keyboards |
| Years active | 2005—present |
| Labels | 10th Street Entertainment |
| Associated acts | Hollywood Undead, The Truth, GML, Jeffree Star |
| Website | www.deucela.com |
Aron Erlichman (born March 2), better known by his stage name Deuce, is an American singer, rapper, record producer, and songwriter. Brought to fame as one of the co-founders, lead lyricist, producer and lead vocalist of rap rock band Hollywood Undead, Deuce has since branched into solo work through 10th Street Entertainment and Five Seven Music. He is also involved in a movement with fellow rapper The Truth (William Aslanian Jr. [1]) called "Nine Lives" (often stylized as '9LIVES'). Deuce has announced that his debut solo album will go by the same name and will be released March 27, 2012.[2]. Deuce has worked with many artists as part of his solo career, including Jeffree Star, Brokencyde [3], Marc Bosserman and Kinda Major, with plans to work with Blood on the Dance Floor [4]. Deuce has announced that he hopes to be joining three of the artists above on tour later this year.[5]
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Deuce began creating rock-based music under his birth-name Aron Erlichman, early in 2001. He released three tracks, "Franny", "Surface Air", "Breaking Through" on "Broadjam" internet sharing site for opinions and ratings in 2005 and gained little recognition. He later co-founded Hollywood Undead with Jorel Decker and sang clean vocals for the band, until he was evicted in 2010.
Deuce co-founded the band Hollywood Undead as a vocalist and producer with close friend Jorel Decker (J-Dog), The band began their musical career with the creation of the rap-rock song "The Kids" which was greatly promoted by Jeffree Star. Deuce initially adopted and recorded songs with the band under the pseudonym "Tha Producer" due to his role in production but shortened this pseudonym to "Deuce" shortly after.[6] At the time of Deuce's departure, Hollywood Undead had gained success with Swan Songs, which peaked at number 22 on the Billboard 200 in its first week.[7] A few EPs were released, the Swan Songs B-Sides EP and the Swan Songs Rarities EP in 2009 and 2010, respectively. In 2009, Hollywood Undead released their first live album, Desperate Measures, which peaked at number 29 on the Billboard 200.[8]
In early 2010, Hollywood Undead announced that Deuce had left the band due to musical differences. Hints of Deuce's departure were noticed when he did not take part in the Vatos Locos tour. Deuce was later replaced permanently as Hollywood Undead's clean vocalist by Daniel "Danny" Murillo.[9] Deuce later released two songs attacking Hollywood Undead, "Story of a Snitch" and "When We Ride", the latter being a redone version of Hollywood Undead's "Dead in Ditches". The subject was brought up by interviewer Bryan Stars during an interview with Johnny 3 Tears and Da Kurlzz. The pair told the interviewer that the band had to "constantly satisfy Deuce while touring." "It was so bad, that I don't think there would've been another record if he was still with us," Da Kurlzz told the interviewer. "We bent over backwards to accommodate Deuce," he said. Johnny 3 Tears, growing weary about the subject, said "It was just that he didn't like being on the road, so we would have to do things to make him happy. He also claimed to be writing all the songs, and all this B.S.." The band decided to drop the subject afterwards, saying that they have moved on from the situation and would prefer not putting in too much detail.[10]
Martini Beerman of World Famous Rock interviewed Charlie Scene and J-Dog, and the two decided to explain the final events that led up to the split. Charlie Scene told the interviewer, "He wanted to have his personal assistant (Yuma) come on the tour. None of us have personal assistants, we're not egomaniacs. We don't need that, and he wanted the band to pay for it and we did for like four months. After that we were like, 'we're not gonna pay $800 a week to have your buddy out on tour'. We went to the airport to fly out for our next tour, and he didn't show up. We were like, what the fuck do we do? We called him and he didn't answer. So for the first 2 weeks of that tour, I sang all his parts."[11] Deuce later responded to one of these alligations, claiming that the 'personal assistant' spoken about was in fact Jimmy Yuma,[12] Deuce's engineer.
Since his departure from Hollywood Undead, Deuce formed an eponymous band which also focuses on rap rock music. The band is fronted by him and is mostly a solo project, but has live members and frequently featured artists Jimmy Yuma (who assisted in writing the song "This Love, This Hate" on Swan Songs), Arina Chloe, and "Truth", one of Deuce's best friends and fellow musicians. Transgender musician and model Jeffree Star is also closely involved with Deuce and is featured on many of his songs, with his earliest work with Deuce being the demo song "Turn Off the Lights" with Hollywood Undead.
Deuce has been unable to release independent albums since 2010 due to contract issues with A&M/Octone Records which he signed while with Hollywood Undead, Deuce could not own the rights to his solo-music until he was free of his contract.[13] However, Deuce was able to produce and release remixes, so long as they did not incur a profit. As a result, Deuce independently created songs using instrumentals from various artists, including: 50 Cent, Eminem, Tupac, and Jay-Z. Many of these "remixes" or "mixtape style songs" made it on to his 2011 re-release mixtape Call Me Big Deuce, which was released to promote his debut solo album. The album will be released under label; 10th Street Entertainment and will contain collaborations with Travie McCoy, Ronnie Radke and Skee-Lo, and others. The album's lead single, "Let's Get It Crackin'", was released November 28th with an accompanying music video.[14] It was also announced that the album will be released on March 27, 2012. Deuce also announced that a song titled "America" will be released as a single, it is planned to be released on January 10, 2012. The single "America" was leaked on December 30th, 2011 resulting in early downloads of the song. The music video and the song was all over youtube because of the leak but the itunes release date for the song is still on 1-17-12.[15][16][17]
In September 2010, Deuce made his first official live performance as a solo artist at California's Epicenter music festival, opening for Eminem, Blink-182, Kiss, Bush, Rise Against, and others.[18][19]
In November 2011, Deuce announced that he had signed with Five Seven Music and that his new album, Nine Lives, would be released through the new label[20][21] . "Let's Get It Crackin'", Deuce's first single from the upcoming album Nine Lives, was released on November 27th, 2011 along with the video.
The album art and tracklist is expected to be released in January 2012. A preview of the bonus track "You Know We Dont Stop" was played during a webchat with Deuce and Jimmy Yuma.[22]
The music video for "America" was leaked on the 30 December 2011.
Deuce, although a solo artist, has a seven-piece band for the purpose of touring with some members helping in production and promotion.
A common misconception is that "Nine Lives" is the name of Deuce's band. Deuce, however, describes "Nine Lives" as a "gang" of musicians and friends who get together to create, share and enjoy music, the movement has since expanded and has gained a large online-following (mainly through social networking sites; Twitter and Facebook), with many people all over the world claiming to represent and support Nine Lives. Truth is generally considered the founder of the Nine Lives movement [23] and has given the term a similar description as Deuce, adding that "Nine Lives" is also a a clothing line/brand and an Indie record label [24]. A T-shirt bearing a large Nine Lives logo on the front was worn at the beginning of YG's "Toot it & Boot it (Remix) Ft. 50 Cent, Snoop Dogg & TY$" music video.[25]
Deuce has also announced that his first debut studio album will go by the same name (Release date: March 27th 2012) and official "Blame it on Deuce 2012" T-Shirts will bear an alternative American flag style "Nine Lives" logo on the back. [26]
Deuce filed a lawsuit against the A&M/Octone label claiming a breach of contract. The suit alleges that the label refused to release his solo music because the vulgarity and gang references in the lyrics made the music not commercial enough. [13] Deuce confirmed during a live tinychat session that he did in fact win the law suit. [27]
The music video for "America" (expected release date January 10th/17th) was uploaded to youtube December 30th by sources unknown. Deuce confirmed this was a leak and that he was dissapointed with the situation and expressed wishes that fans refrain from downloading the leaked video/mp3 and bought the song once it has been released officially.[28][29]
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